If you are planning to promote a concert which would involve a popular local artist, you have to make sure that you are ready to take the challenge that lies ahead of you. You have to consider several things before engaging into these kind of business. Yes, it will give you an opportunity to earn good profit but there are also several challenges that comes with the job.
Ask yourself the following questions before making a decision:
Have you had enough experience in handling or organizing concerts or major events before?
Do you have business partners that are also knowledgeable in this kind of business?
Do you have sufficient resources and contacts that you can work with to make the event a successful one? Such as event organizers, suppliers and security detail?
If you have answered yes in all of the questions that were mentioned above then go ahead and proceed in promoting the concert. You and your business partners must be able to negotiate a fair deal with your local talent and his management ahead of time. Have the contracts prepared in advance and make sure to a have a legal counsel present during contract signing to ensure that both parties are well represented. You must have a good marketing strategy to promote the concert to the public by placing a large number of better building signage advertisements months before the main event to pique the interest of the public. Promote the event via online as well by adding teasers in order to boost ticket sales. Hire a designated digital marketing team to promote this kind of event. Another thing that you and your team should be taking seriously is the security detail and measures that will be implemented during the event. Months of intensive and careful planning should be done in order to ensure that both the performers and the audience are protected at all times.
Installing a couple of crowd control barriers Melbourne and CCTV cameras will greatly help prevent riots and crowd crushing events which is actually quite common but avoidable in this types of situations. Your security team must be well trained to handle different types of scenarios. Strict rules should be implemented at the concert venue at all times. They must be able to screen and prevent intoxicated and drugged people from coming into the event. Fights and untoward incidents may happen anytime, If you guys feel that the concert will be jam packed, better prepare for additional manpower and a medical team on standby just in case something happens that is beyond your control.